Publish digitally?

Multichannel pension communication: an integrated perspective on policies, practices, and literacy demands

L. Nell

This dissertation investigates how the design of pension communication is currently realized and how pension communication could be more effective in informing pension consumers. It presents the results of five studies on (components of) the communication environments of pension organizations. Two of these studies deal with the relation between the various media that pension organizations provide, both from a strategic and a practical point of view. The three remaining studies discuss the efficacy of media and – in two instances – the role of user characteristics and financial literacy herein. This ultimately leads a proposal for an improved pension communication model that increases consumers’ understanding of complex pension information.